OUR STORY
In 2024, screen time reached an all-time high, and this trend continues into 2025. Millions of people spend hours in front of screens every day, often without the proper eye protection.
What stood out to us? Many people wear glasses as a fashion statement, but they lack the essential protection their eyes truly need.
That’s when we had an idea: why not combine style with eye protection? And so, FRAMEZ was born. Join us on our mission to bring fashion and eye care together in everyday life!
Who we are?
FRAMEZ is an Amsterdam based eyewear brand, founded by 2 friends who believed in combining FASHION & EYECARE throughout all seasons of the year.
"After facing countless challenges, moments of doubt, and a constant drive for perfection, we've created something truly special. We're excited to introduce eyewear that reflects our journey—a blend of passion, persistence, and a clear vision for what we believe in."
Regards, FRAMEZ
Our Glasses
Each pair of glasses is chosen with the utmost care. We spent several months searching for the perfect manufacturer, precisely evaluating sample after sample to ensure both the style and, more importantly, the quality of the frames and lenses. Our commitment to understanding our customers and the eyewear industry drives us to excel in what we do, so we can serve you better. This dedication allows us to protect your eyes while helping you look fabulous.
Stylish + Effective + Safe
Behind The Brand
Mission
At FRAMEZ, our mission is to raise awareness about the potential harm that blue light time can cause to your eyes. We are dedicated to educating people on the importance of eye protection in our digital age. Our ultimate goal is to ensure that everyone understands the risks of prolonged screen time and has acces to stylisch, protective eyewear.
Vision
Our vision is to lead the movement toward proactive eye care, making blue light protection an essential aspect of everyday wellness. By merging fashion with function, we aim to redefine eyewear as more than just an accessory—it’s a necessity for a healthier digital future.
Future of Framez
Through continuous innovation, and stylish, high-quality designs, FRAMEZ aspires to become the go-to brand for protective eyewear, ensuring that everyone has access to solutions that enhance both vision and lifestyle.
